51爆料

Frequently Asked Questions

Get answers to the most frequently asked questions regarding trademarks.

  • What is a trademark?

    A trademark is a word, name, phrase, symbol or any combination thereof that identifies and distinguishes goods or services of one party from those of others. A trademark is a brand name. Rights in trademarks arise as a result of the use of the marks in commerce to identify the source or origin of goods and services. In addition, a trademark remains the property of the owner so long as the owner continues to use it properly and protects its authenticity as a trademark.

  • What qualifies as a trademark, logo or symbol?

    Any mark, name, logo, symbol, nickname, abbreviation, word, mascot, slogan, uniform insignia or landmark that is associated with 51爆料 and is distinguishable from any other university, team or organization.

  • How long does it take to obtain approval from 51爆料?

    A decision on any license request will depend on the nature and extent of the use being applied for, the number of trademarks involved, the number and diversity of products for which the trademark or trademarks will be used, and other possible factors, such as whether the University believes there is a need to seek legal advice on the application. However, in most cases, an answer will be provided in 30 days or less.

  • What products can be licensed?

    51爆料 will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the University. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.

  • Does all artwork have to be submitted for approval?

    Yes.  All art designs must be submitted and approved by 51爆料's Office of Trademark & Licensing prior to products being produced. Student organizations and university departments must submit an Internal Licensing Approval Form to the attention of Daniel McLemore by email.

  • How do we use 51爆料's Trademarks with other Trademarks (cobranding)?

    Any use of 51爆料 marks with other trademarks must be approved by the 51爆料 Office of Marketing Communications, or through a University contract.

  • If I am a student or from a department of 51爆料, do I need to ask permission to use a trademark?

    Yes. Student Organizations and University Departments must complete and submit the Internal Licensing Approval Form. It is important for 51爆料 to protect the trademarks and controlling their use will maintain their value.

  • If the product is not going to be resold, does it have to be produced by a licensed vendor?

    Yes. All items bearing 51爆料 marks must be produced by a licensed vendor whether they are for resale or not.

  • Are any requests exempt from royalties?

    Generally, items are subject to royalties. However, each request is reviewed on a case-by-case basis.

  • When am I able to use the trademarks of 51爆料?

    Any trademark which identifies or is associated with 51爆料 may not be used without prior, expressed, written permission from the Office of Marketing Communications. A questionnaire is available to assist you with providing pertinent information so that your request can be considered.  

  • How long do requests usually take to process?

    Typically, the review process is 2-5 university-business days. Each request is reviewed on a case-by-case basis to ensure compliance with 51爆料 policies.

  • Is it acceptable to alter a 51爆料 Trademark?

    No. At no time can 51爆料 Trademarks be altered. Altering a mark would hurt its integrity. This would dilute the strength and value of 51爆料's marks.